@Crucial said in What is Good for Women's Rugby:
@booboo said in What is Good for Women's Rugby:
@Crucial I'm talking about creating an audience that is prepared to pay for sport beyond those who have invested in the excitement of a one-off event.
That's the thinking that NZR have to get past IMO
Does Women's Rugby have to be a profit centre? Maybe it can be like a breakeven supermarket product that gets people through the doors and strengthens the overall cashflow. Maybe even a loss leader by itself that drives benefits elsewhere. Eyes on the game are still eyes on the game as far as sponsors go and the task of NZR is not to be a corporation but to maintain the health of the game. Sure, money is a part of that, but it is blinkered views to expect that every cost centre is profitable. NPC is already propped up by the top end but we couldn't have the ABs without NPC.
I'm not convinced we're disagreeing with each other.
NZR (and other unions) need to create a market out of the not middle aged male die hard sports tragic.







