@Kirwan said in What is Good for Women's Rugby:
@Crucial said in What is Good for Women's Rugby:
@booboo said in What is Good for Women's Rugby:
@Crucial I'm talking about creating an audience that is prepared to pay for sport beyond those who have invested in the excitement of a one-off event.
That's the thinking that NZR have to get past IMO
Does Women's Rugby have to be a profit centre? Maybe it can be like a breakeven supermarket product that gets people through the doors and strengthens the overall cashflow. Maybe even a loss leader by itself that drives benefits elsewhere. Eyes on the game are still eyes on the game as far as sponsors go and the task of NZR is not to be a corporation but to maintain the health of the game. Sure, money is a part of that, but it is blinkered views to expect that every cost centre is profitable. NPC is already propped up by the top end but we couldn't have the ABs without NPC.
Oh boy. So where is the money supposed to come from to run the game when we run things at a loss?
If we don't plan for woman's rugby to be at least cost neutral (preferably profitable to grow it's niche) then you are just cannibalising the mens game, which is already in poor health. This is wrong thinking, we shouldn't be propping up the NPC either, we should be generating more interest and profit from that too. The game will collapse without being sustainable, at least as a professional sport.
A very narrow view IMO. Would you remove NPC from the calendar as well? That is far from being cost neutral.
Have you thought that a Women's game cost centre that runs at a loss may improve the bottom line in the mens game?
All sorts of ways that can happen. More involvement by girls can drive more involvement by boys. Families investing effort into the womens game increases interest in the game overall. More community involvement in clubs = less strain on Provinces = less support needed at that level.......





