@nonpartizan said in All Blacks 2026:
@MN5 said in All Blacks 2026:
@canefan said in All Blacks 2026:
At the end of the day, SM is part and parcel of the current climate. But at the end of the day that shouldn't stop our players from rolling up their sleeves and putting in a shift.
The boks are all over FB and Insta......usually with the same post with Cheslin Kolbe standing next to all the locks.
He's heaps shorter than they are.
Hilarious.
Doesn't stop them dominating.
I don't think anyone would give two fucks what the ABs were doing on Social Media if they were actually winning.
True but doesn't it all start to feel a bit like reality TV where you can't really tell what's real and what's fake? And it's all about producing content more then anything else?
Like when Holland was first picked for the squad the cameras are there to film the announcement and then it's turned into content for NZR and ditto when the ABs go to the Boca Juniors or Chicago Bulls matches.
I get that social media is there whether you like it or not but it seems like it's become the point of the whole exercise and the rugby is only part of it.
That's marketing. I have the sneaking suspicion NZR has focussed on what looks good first rather than what actually produces the goods.
When it works, it works. Holland is a great marketing opportunity, he looks a real star and actually is a real star.
When it doesn't work, you get Scott Robertson











