Interesting. I'm not sure how would be best.
I think one thing that is proven, is that running it as its own event rather than piggy backing off the mens event as a curtain raiser - is actually the way to go.
E.g. The FPC as curtain-raisers to NPC games are non-events, apart from being 2 hours of filler for Sky early on a weekend afternoon. Same with Black Ferns as a curtain raiser to an All Blacks test.
Where as the standalone Womens World Cup generates it's owm buzz and momentum.
It would be interesting to compare with how the concurrent RLWC is going. Where womens (plus wheelchair version) is combined (piggybacking) with the Mens tournament.
But, I have my doubts about professional momentum. Maybe I'm just to negative with the modern refereeing of rugby. But, I find it pretty terrible game to watch now, and only nationalism (and history) keeps me still watching it at Al Black level. I don't have enough energy in my life to get driven insane by also watching this version of it at a franchise or provincial level anymore. All the little micro decisions at maul and rolling away, and scrum time drive me nuts. But. that may just be me ....










.