Moving on to a more positive interpretation of the future. At a macro level. I do think there are 2 areas of potential growth in supporters in NZ. And coincidentally womens' rugby will be in a position to capitalise on those areas almost by default.
- women (obviously, duh)
- kids (
daytime weekendbefore bedtime sport)
Mens pro rugby lost the next generation by going almost exclusively night time entertainment back by about 2000 when the last of the major venues got lights. Late Gen-X were the last hooked generation. The ladder got pulled up after them, and crowds are an ever dwindling (and ever aging) collection of drunk adults only.
If womens rugby target the daytime, and more family/youthful market, there is a gap. But it doesn't pay as well as the night time, older, paywalled market. There will be pressure eventually for pay-parity etc via the media. So ......
The other potential gap, but it won't be filled by default by womens rugby. Is the FTA TV gap. NZRU going exlusively behind the Sky paywall. I think the sky paywall took longer to show effects than night time rugby. Not really obvious the impact for about 15 to 20 years after 1996. But it is there, maybe the next gen would have followed the playstation anyway ....
(Back in July, I didn't have Sky on, had the in-laws staying the weekend. I thought watching the delayed coverage of the All Blacks test that Saturday would be good group watch/activity that most would be interested in. Just stay away from our phones for an hour until the 8:30 delayed coverage on Prime. Looked it up, the delayed coverage was not until midday the next day. Jesus Christ. The sport isn't popular enough anymore to be able to afford that sort of big f@ck-you to poor people, or slightly dis-engaged people.) If the NRL had the foresight to go FTA in NZ they could absolutely kill it. Luckily for NZRU the NRL are obsessed with comparing their TV deals with the AFL.










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